The L'Oreal Men Expert range is changing men’s attitude towards mail grooming. The macho, carefree alpha male has given way to the man who is fashionable, well-groomed and self confident. In essence the male beauty and cosmetics industry is growing and as a result it has created a positive attitude shift towards the male grooming market.
L'Oreal Men Expert in 2005 paved the way in terms of offering the everyday man an affordable, easy to use, effective and more advanced grooming routine. The success of L'Oreal Men Expert is mainly due to efficiency of products, market acceptance trough celebrity endorsement, attractive packaging and effective branding. The L'Oreal Men Expert Hydra Energetic Daily Anti-Fatigue Moisturising Lotion 50ml- vitamin c + magnesium combat signs of Fatigue, stress and nights out. It recharges your skin’s energy levels, helps reinforce the skin's natural resistance and provides Moisture and lotion texture for men.
L'Oreal Men Expert Vita Lift Double Action Re-Tautening Moisturiser 30ml provides intensive treatment against sagging skin and wrinkles especially for men’s skin. Most L'Oreal Men Expert Moisturisers act in two steps. Action 1 - Re-tautens skin on the face & neck. The gel is enriched with Pro-Tensium, an active ingredient known for its tensile properties. Action 2 - Reduces the appearance of wrinkles. Pro-Retinol has been encapsulated, to form Pro-Retinol VX, for optimised diffusion and action on the skin. L'Oreal Men Expert Shave Gel, L'Oreal Men Expert Post-Shave Balm, L'Oreal Men Expert Deodorant, L'Oreal Men Expert Hydra Energetic SPF15, L'Oreal Men Expert VitaLift and the L'Oreal Men Expert Eye Roll-On are some of the popular products that are sold in the high street. Overall the L'Oreal Men Expert range is great introduction into the male grooming world and importantly a brand that reflects men’s attitude towards the male beauty industry.